headlines
TCC ON MUSHROOMS
JVC GETS CARRIED AWAY
FULLY PACKED
NOISY BUT INSPIRATIONAL AFTERNOON
DREAMMILES: SUPER FAST SALES BOOST FOR JVC
UNTIL YOU’RE GREEN IN THE FACE…
CHICKS WITH QUICKS
TCC IS AIMING TO TAKE A PISS
MAN & TCC: THE CHOICE OF CHAMPIONS
SHOOTING (AND SHARING) MADE EASY
HANS STACEY IS THE MAN
BILDERBERG HOTELS GO CRAZY
SOLID ON THE ROAD
TRUST CONGRATULATES FEYENOORD WITH 100-YEAR ANNIVERSARY
SPAR BRINGS TASTE TO YOUR SENSEO
BRAND NEW RECRUITS – CLASS OF 2008
NEW NAME AND RUGGED LOGO FOR MAN TRAILERPARTS
KONAMI FINDS ITSELF IN KAMIKAZE-LIKE SITUATION
EUROPEAN CHAMPIONSHIP IN THE POCKET!
TCC WELCOMES GIEBELS MEAT PRODUCTS
ARGOS OIL PAINTS IT ORANGE
TELEREX LOOKS TO TCC FOR COMMUNICATIONS SERVICES
THE EUROPEAN CHAMPIONSHIP ACCORDING TO JVC AND RADIO 538
USE THE FORCE
IN CONTROL WITH ICTRL.
FUN HOBBIES FOR DREMEL
POSITIVE RESULTS TCC OVER 2007
TCC INTRODUCES FONDEL METALS
KITCHEN REVIEW @ TCC
ABBRAZZIO: BAG FOR IT
THE GREATEST HITS OF JVC AND THE EVOLUTION 1927–2008
BRAND NEW BREAKING BRANDNEWS OUT NOW!
TCC PREDICTS SUNNY FUTURE FOR SPAR ICE CREAM
SHOW OFF YOUR EVERIO
DREMEL: BAGS FOR FOOTBALL FANS
TCC AWARDED DUTCH DESIGN DAYS CONTRACT
‘WOOLLY’ AD FOR BILDERBERG SPRING SPECIAL
‘ENORMOUSLY’ DIFFERENT
TCC AND MAN TRUCK & BUS: A WINNING COMBINATION
NO TRUST NO GLORY!
ALL ARROWS AIMED AT DOCDATA
NEW MOVING BILLBOARD CAMPAIGN FOR TCC
TCC AND THE SPAR BRAND: A WELL-OILED SALES MACHINE
JK AND TCC ENSURE THE RIGHT BUSINESS CLIMATE
BILDERBERG TO LAUNCH ‘SPRING OFFENSIVE’
SUPER SOFT CAMPAIGN BY SPAR
THE PEOPLE OF MEEÙS MAKE THE DIFFERENCE
D-DAY FOR E-SUCCESS
A GOOD YEAR WITH GOODYEAR
ICTRL: EVERYTHING UNDER CONTROL.
ROTOZIP CARVING ITS NICHE IN EUROPE
HAPPY NEW YEAR TO ALL TCC FRIENDS!
DELL CAPITAL SERVICES, A SMART MOVE
JVC EVERIO, A SMALL MIRACLE
BILDERBERG PUTS UP WISHING TREES
THE ‘Ù’ FACTOR: THE TRUE FACE OF MEEÙS
THE TASTE OF SUCCESS
EVERYONE SOLD ON JVC
TCC IS A STRONG BRAND
TEASER FOR NEW CAMPAIGN… AT NUMBER 1 ON YOUTUBE!
BILDERBERG ADDS THE CROWNING TOUCH TO A1 TEAM NETHERLANDS
MAN AND MAST
NOT EVERYONE’S PRODUCTS GET TO BE SPAR BRANDS...
WHEN IT COMES TO CHEESE WE KNOW WHAT WE ARE TALKING ABOUT!
TCC BEHIND THE NEW NAME FOR SPYKER F1 TEAM
QUICK SPYKER F1 RANGE IN ‘POLE POSITION’
THE TASTIEST CHEESE IN THE MOST ATTRACTIVE PACKAGING POSS...
POWER TO PERFORM
SPARMERK CONTINUES TO GREATLY EXPAND ITS ASSORTMENT: NOW ...
TODAY'S MAN GOES IN STYLE
SPARMERK SHINES ON THE SHELVES!
EUROPEAN REBRANDING OF DOCDATA TO TCC
“MAY WE TAKE YOUR BRIEFCASE, MR BOS?”
ADVERTISING — QUITE SURPRISING!
THE BEST OF WOONFONDS
BRABANT NIGHTS...
COFACE STARTS NAME-AWARENESS CAMPAIGN
JVC BENELUX LOOKS FORWARD TO WORKING WITH TCC
SPAR CELEBRATES ANNIVERSARY BY OFFERING CDS OF DUTCH HITS...
COMTECHDDS CHOOSES TCC FOR ITS COMMUNICATION NEEDS
ROARING LIONS
GOODYEAR TYRE HITS THE ROAD WITH TCC
HOT NEW CLIENT: JANSSEN EN KROP BV
NOTHING IS MORE ENJOYABLE THAN A CUP OF COFFEE AT NAC
FRESH TAKE ON TINNED FOODS
NEW APPROACH TO STAFF PLANNING
EXTENDED DUE TO SUCCESS
DO YOU COLLECT GAME STAMPS?
NEW DREMEL MODEL FOR HIGH-SPEED DIY’ERS
PGI EUROPE OPTS FOR TCC
WE'RE NOT AFRAID OF THE DENTIST
QUICK INTRODUCTION TO TCC
THE MAN OF TODAY STANDS ALONE AT THE TOP
MAN TRUCK & BUS TO TCC
PR OF KONAMI DIGITAL ENTERTAINMENT GMBH TO TCC
TCC and the Spar brand: a well-oiled sales machine
As supermarket chain Spar noticed an increasing lack of uniformity in recent years in the presentation of the Spar brand in the
The main challenge for TCC was therefore to create a clear identity for Spar that would allow the brand to operate as a stand-alone entity, thereby strengthening the formula as a whole. Spar’s number-one priority in this process was creating product packaging that captures the essence of the Spar brand — perfectly in line with the proposition of ‘Bringing the freshest, most delicious products closest to the customer’. In other words, the packaging should serve to strengthen and improve the brand's image, while the company was also looking to create a bolder logo whose colour and design should brighten up the aisles. Other key criteria were legibility, consistency, ingenuous use of colour and aesthetic photography.
To launch the new look, Spar has already introduced product packaging for olive oil as part of the new brand identity, which meets all the criteria listed above. Great-looking packaging for great-tasting products — we’re looking forward to seeing more soon!
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