Thursday October 2nd, NOISE PR organised its first PR Academy for clients and other companies and brands with an interest in the increasing importance of (brand) PR as an integrated part of the total communications mix.

In the concert hall of  Mezz in Breda, the public was taken on a tour through the wide range of PR activities. Hilde van Etten (NOISE PR) kicked off with a talk on the fields PR is active in and the success and growth that PR has brought Rituals. Following this, Antal van Pelt (TCC) made an interesting speech on the tremendous possibilities of brand activation; a clever mix of advertising and brand PR with a clear and relevant role for online leverage. With a clear vision, Antal presented a number of examples and cases, among which Nike, Red Bull and Hertog Jan. The key message? Activate your brand!

Wim Coenraadts, former ANP journalist, was the third speaker and elaborated on how a brand or company can prevent itself from the hazard of ‘eternal contamination’ by talking about crisis PR seriously and in time.

Companies such as JVC, MAN Trucks, Kneipp, GE, Meeus, InBev, Woonfonds, GlasGarage, Krijn Verwijs and PGI continued the discussion at the bar. Even after dark…

For more information or an inspirational talk, please contact NOISE PR, Hilde van Etten, T: +31 (0)76 5655511 / E: hilde@noise-pr.com.

For the third time in a row, the MAN Rally Team has won an important prize: Hans Stacey and his MAN on a mission recently won the TransOrientale 2008, the longest rally in the world. Participants drove through Russia, Kazachstan and China, competing for the first place. TCC developed several items that communicate the MAN Rally Team’s success to the general public. A direct response card, with which the receiver stood a chance of winning a scale model of the MAN on a Mission truck, and stickers and placemats let everyone join in the celebration.

As a loyal sponsor of the Rotterdam-based soccer club, Trust could not let the centennial anniversary of Feyenoord go by unnoticed. Therefore, TCC developed an ad that appeared in a special birthday edition of AD Sportwereld. The true Feyenoord fan immediately recognises the names in the ad. They are all old acquaintances of the celebrating club, ranging from star player to ex chairman and from infamous spare players to ‘traitors’.

TCC developed an advertisement to get the private label coffee pads to the attention of the choosiest of coffee drinkers. This ad is completely in tune with previous Spar private label ads and emphasises the undeniable quality characteristics of the ingredients Spar uses: the finest Arabica and Rustica coffee beans, six unique melanges, full of taste and with a rich aroma, with a delicious cream layer. And for all coffee varieties the same top quality. As usual, Spar demonstrates its good taste in their private label products.

The account team is being reinforced both on the Dutch and Belgian side. Antal van Pelt will join the Dutch team and Gitte Dockx strengthens the Belgian team. Antal (35, antal@tcc.com) joined TCC this summer as Client Services Director. For five years, he worked as an Account Director at AGH Friends in Den Bosch and he will be focussing on client services and business development for new and existing customers at TCC. Gitte (22, gitte@tcc.com) graduated from Multilingual Professional Communications at Antwerp University this year and will be Account Executive in the Belgian team.

Helga Koets and Dennis Dekker have joined Traffic. Helga (45, helga@tcc.com) worked at various agencies as traffic executive, both on freelance and employed basis, among which a few months at TCC. In that short amount of time, she made quite an impression. So, over the past few years, we have asked her to join us again several times. At last, she decided to join the ranks of TCC. In previous years, she was working as packaging manager at Bavaria. Dennis (30, dennis@tcc.com) started out as a DTP professional nine years ago and developed a career in production and traffic management over the years. Before joining TCC, Dennis worked at an agency in Rotterdam.

The creative team was also reinforced, with Josien de Bruin (27, josien@tcc.com). Business economist by education, she started copywriting and concepting in 2006. In 2007, she was awarded an SJP Magneet for recruitment for Deloitte. Euro RSCG Bikker in Rotterdam is her previous employer.

Last, but certainly not least, PR is also stirring things up. Noise PR has been launched, with a specialisation in rumour around the brand. In other words, PR with a creative twist, with which we are filling a gap in the market. General manager Hilde van Etten (35, hilde@noise-pr.com) has over 10 years of experience in PR at, among others, The PR Factory, Winkelman en Van Hessen and MoMedia and has developed herself as an all-rounder in her line of work. Ranging from advising clients in internal and external PR, to product launches, crisis PR, marketing PR and organising events. So let’s make some noise!

MAN is adding a new division to its already successful business; a department that buys trailer parts jointly and then sells them on favourable conditions to dealers. TCC was asked to invent a catchy name and logo for this brand new business unit. The new SparePartners was outfitted with a rugged logo, matching the MAN image; clear, powerful, innovative and proactive. In addition to the development of a new name and logo, TCC designed the labelling of a VW Crafter, for the occasion of MAN Eindhoven. If you see this bus, you know what SparePartners stands for!

Like the Dutch team, Dremel was off to a good start at the European Championship 2008. Kicking off with a European campaign for which an entire sports bag range was developed, advertisements in the UEFA Magazine (the magazine to read during the EC 2008) finished it off. What a score!

Telerex specialises in the supply of components for industrial electronics and software. Telerex operates in a highly competitive environment, in which they have to take it up against big boys like ABB, Siemens and other highly specialised competitors. Telerex has offices in Breda and Antwerp.

Please go to www.telerex.nl for more information.

Please click the link below to hear the radio commercials.

JVC radiospots

In order to gain more commitment for the Rotozip/Force India sponsorship from Rotozip salespeople, TCC developed an internal digital flyer. All salespeople are triggered and informed about the team and the racing season, as well as the possibilities for driver appearance.

Comtech DDS is an innovative, international company that is leading in the area of creating, analysing, and managing business information and making it accessible. Comtech DDS offers a wide range of products and services regarding information supplies. In order to make these more widely known and recognisable, TCC has developed a new brand strategy and repositioned the company. From this, a new name followed, together with a new pay-off, logo, corporate identity and website. TCC also designed new sales materials and giveaways. From now on, Comtech DDS will be named iCtrl. iCtrl. gives clients control by ‘Turning information into understanding’.

For this range of hobby tools, TCC first developed a logo and a set of four packagings that, along with a sense of ‘hobby’ and creativity, had to radiate an image of quality and exclusivity, and above all had to appeal to women. We were able to emphasize this subtly by means of the images we chose, supplementing the house style with pastel colours and by using creative cut-and-paste elements. We then translated this same look and feel into a brochure and a number of advertisements designed to appeal to the imagination of the target group. More on that later…