In order to draw attention to this flashy Dremel - UVEX promotion in the whole of Europe, Dremel asked TCC to design a campaign. The results are visibly great; in the key visual the advantages of both types of glasses are emphasised. And the cathy heading “Good Looks Great Work” describes the promotion well. All of the elements from the key visual have been translated into posters, leaflets and displays, among other things. Another Dremel campaign that you should keep an eye on!

TCC developed an umbrella concept for the multitool manufacturer and realised all POS materials for the Dremel Spring Promo campaign. Over the course of spring, consumers receive a free LEGO Creator pack upon purchase of a Dremel Multitool Kit. This way, both dad and son have the tools to be creative on a sunny spring day. TCC choose Guido van der Garde as the ambassador of this Dremel campaign. The racing talent, that has already performed in Formula 1 and is growing and going fast in the GP2, demonstrates that LEGO can provide the building blocks for every little boy’s dreams.

Spring has arrived and many women have started to get in shape for summer. Without that comfortably warm extra winter weight, most women feel much better. For those ladies and all the others that like to feel good about themselves, Céréal offers an entire range of products that you can treat yourself with, minus the guilt. In order to feel good and healthy, there is no need to be on a strict diet all the time! TCC developed a complete concept for Céréal to draw attention to the various bonus foods: ‘Feeling good about yourself is…’ Because this varies from woman to woman, the campaign illustrates various examples and presents different product groups; ranging from sugar free to extra fibres to fewer calories.

The advertisements we have developed within this concept will be appearing in consumer magazines like Vriendin, Santé and Esta and retail press such as the Levensmiddelenkrant. At the same time, a banner campaign is running and a Wii Fit pack is to be won. In June, a special edition of Vriendin will be published, featuring personal ‘feel good’ stories. TCC supports the editorial board of Vriendin in developing this magazine with concept and design. As you can tell, we’re in good shape ourselves!

With what is already the second edition of Spar Seizoenen, Spar celebrates spring. The free magazine that is now available in Spar stores is once again packed with tips, easy and delicious recipes with the best fresh products and surprising outings. Asparagus, the Keukenhof, tasty recipes and the great annual spring-cleaning are but a few of the subjects covered. All in all, a perfect read for a sunny day in the garden. TCC developed the concept of the magazine Spar Seizoenen, based on the strategy of ‘close to home, you can get the best things’. As for the previous edition, we also took care of the design that has become nice and bright. Like spring itself!

- Make sure you are working with a healthy agency that has made a profit over the last three years and a strong client portfolio (not just well-known brands that they have once made a display for…)

- Be sure to register copyright and authorisation agreements properly, so that you don’t have to buy back from a trustee what was once yours.

- Have knowledge on planning and technical matters, such as source codes, documented within your own organisation.

I wouldn’t be the business driven guy I am, if I wouldn’t mention here that TCC meets the first two requirements with ease. However, it is even more important that you consider this advice. So that you don’t end up at the wrong end of the deal.

Cees Faes, CEO

In harsh economic times, Spar lends their customers a helping hand to make ends meet with a ‘Save at Spar’ promotion. During the first four weeks of 2009, Spar offered products at rounded off and marked down prices on special weekly promotions. Something worth communicating!

TCC developed a powerful and recognisable visual for this Spar campaign, which made clear that the ‘Save at Spar’ weeks got you more for your money. This visual was used in in-store displays, weekly folders, ceiling hangers and window displays, thereby creating a strong and attractive communication concept.

The ad shows the new Quick range in a contemporary way. The colourful and bright visual allures to a genuine ‘candy store’ effect. The targeted consumers will not be asking themselves IF they should buy a pair, but WHICH pair they should get. Truly ‘true and irresistible’!

Andros is a new branch of clinics that deal with typical 45+ male problems that arise when growing older, with specialist attention not yet matched by competitive clinics. Andros believes that attention for its patients is the most important thing.

The introductory advertisement that we have developed for the latest Andros clinic in Amsterdam, does not beat around the bush. A recognisable issue is addressed in a direct manner. This way, Andros can clearly stand out (and up?). Upright communications about a downright annoying male problem.

With branches in Arnhem, Amsterdam, Maastricht and Leiden, Andros is the largest independent urological treatment centre in the Netherlands. We expect more centres to pop their heads throughout the country...

The well-known tire brand is especially loved among those with a liking for fast cars and motorcycles, encouraged by its many successes in the racing industry. Advanced technologies that Dunlop has invented for professional racing, are translated to consumer tires shortly after their introduction on the race track. Innovations that are implemented in the latest Dunlop tire range are presented clearly in the new Summer Range brochure. TCC's design studio created 14 icons that represent the characteristics of the tires in an orderly fashion and is responsible for a great deal of the entire look-and-feel of the brochure.

During economically challenging times, one has to be a bit more inventive. Don't just spend your entire communications budget without thinking, but search for smarter options. They are always there. Take the annual results, for instance. For many companies it is simply a 'must' to publish an annual report, a boring list of fact and figures and corporate citizenship statements, that usually end up at the bottom of some drawer or other. Which is a waste. Because especially today, the annual report proves a brilliant communications opportunity. First, because you have to produce the document anyway, so the least you can do is make it look nice, fresh, positive and powerful. 'This is a strong company, no trace of recession, I want to do business with them!' Second, because every company is looking for trust. Transparency is therefore indispensable. Even dismal results, if presented cleverly, can make a difference between 'a troubled business' and 'a strong business partner we can depend on'. Over the next few weeks, we will be making quite a few annual reports. Some of them will be created in a private team, because it regards confidential information on companies quoted at the stock exchange. Printed, on dvd and even as podcast, but always 'money well spent'. Even though an annual report may cost a few dimes, it's always cheaper than having to advertise in the Financial Times...

Cees Faes, CEO

TCC kent DE mosselman. En hij komt niet uit Scheveningen, maar uit Yerseke, waar al van oudsher de beste mosselen van Nederland vandaan komen. Krijn Verwijs is zijn naam en hij is al jarenlang actief als leverancier van schaal- en schelpdieren, en dan met name de mossel- en oesterkweek. Het kweken, verwerken en verkopen van mosselen is zo’n 80% van de business, maar ook andere soorten schelpen, conserven, kreeften, mosselkruiden en zeekraal staan bijvoorbeeld op het menu. TCC ontwikkelde voor de nieuwe productlijn van schelpen een complete lijn etiketten die echte fijnproevers haast het zeewater in de mond moet laten lopen… Zelf ook eens proeven? Daarvoor verwijzen wij u graag naar Krijn Verwijs!

TCC has created a new advertisement for ENORM energy drink. ENORM is a partner of Amsterdam International Fashion Week (www.amsterdamfashionweek.com/aifw). ENORM energy drink is a challenger brand that has recently become available in the Netherlands (again). Communications wise, they have chosen for the style previously set: No bullshit. For more information, please visit www.enorm.com.

While many investors started 2009 with due caution, Waterland private equity investments finds itself in a more comfortable position, with assets of € 1.400.000.000,-. Despite the misery many competitors found themselves in during 2008, Waterland has been successful. It's a matter of investing wisely, which Waterland knows how to do. With significant equity at its disposal, Waterland can invest more than before. Obviously, the are very choosy when it comes to choosing their investments. Anyway, Waterland is living proof that the economy does not have to be blooming for companies to be booming...

For Waterland, TCC developed a number of introductory materials, starting off with a new year's wish, that appeared in notable financial media in several countries. It's a safe bet to say that you''ll be hearing from Waterland...

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The concept of Flogs was invented spontaneously when a sports fanatic wanted to download the calender of his favourite soccer club into his digital week planner directly. To his amazement, this was not possible at the time! Flogs.nl has made it possible and helps you always be up-to-date. Only one click of your mouse puts all your favourite (sports) events, concerts, cd releases and other events in the area of music, games, cinema, books, art and financial markets in your personal digital week planner. You don't have to miss out on anything!

It's not easy to manage a full diary. Therefore, Flogs takes this off your hands. Changes are automatically processed, so that your planner is always and everywhere up-to-date. A concert delayed? Soccer match postponed because of bad weather? Flogs offers the most recent content at any time, for the categories of your choice. Easy, clear and always in the know. You choose which Flogs have your interest (sports, music, cinema, theatre, games, specific professional areas, etc.). Within each category, you choose a sub-category. For example: sports > soccer > FC Barcelona. Or music > R&B > Beyoncé. Subsequently, by pressing one button only, all the relevant information appears in your personal digital week planner. Dates, concerts, meeting, matches, etc. automatically appear between your other appointments. Always a complete overview with Flogs.

 













Flogs is compatible with PC, Mac, PDA, iPhone and smartphone and can be used in combination with Outlook, iCal, Windows Live, Gmail calendar and many other applications. Moreover, you can create your own Flogs and share it with people all over the world, download calenders that are kept up-to-date for you, add calenders and share with your friends or the whole world, or search in thousands of interesting calenders that have been added by other users. All of this makes Flogs indispensable for everyone using a digital week planner. So it is hardly surprising that Flogs already has thens of thousands of users. Civilians, clubs, companies and even large multinationals have been convinced already. TCC developed Flogs' name, complete corporate identity and various introductory materials.