Iams Dogfood

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

About Seth Godin
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead."

van Hugh MacLeods blog Gaping Void

"So you want to be more creative, in art, in business, whatever. Here are some tips that have worked for me over the years.

1. Ignore everybody.
2. The idea doesn't have to be big. It just has to be yours.
3. Put the hours in.
4. If your biz plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail.
5. You are responsible for your own experience.
6. Everyone is born creative; everyone is given a box of crayons in kindergarten.
7. Keep your day job.
8. Companies that squelch creativity can no longer compete with companies that champion creativity.
9. Everybody has their own private Mount Everest they were put on this earth to climb.
10. The more talented somebody is, the less they need the props.
11. Don't try to stand out from the crowd; avoid crowds altogether.
12. If you accept the pain, it cannot hurt you.
13. Never compare your inside with somebody else's outside.
14. Dying young is overrated.
15. The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.
16. The world is changing.
17. Merit can be bought. Passion can't.
18. Avoid the Watercooler Gang.
19. Sing in your own voice.
20. The choice of media is irrelevant.
21. Selling out is harder than it looks.
22. Nobody cares. Do it for yourself.
23. Worrying about "Commercial vs. Artistic" is a complete waste of time.
24. Don't worry about finding inspiration. It comes eventually.
25. You have to find your own schtick.
26. Write from the heart.
27. The best way to get approval is not to need it.
28. Power is never given. Power is taken.
29. Whatever choice you make, The Devil gets his due eventually.
30. The hardest part of being creative is getting used to it.
31. Remain frugal.
32. Allow your work to age with you.
33. Being Poor Sucks.
34. Beware of turning hobbies into jobs.
35. Savor obscurity while it lasts.
36. Start blogging.
37. Meaning Scales, People Don't.
38. When your dreams become reality, they are no longer your dreams."