Fun hobbies for Dremel

When considering the Dremel target group, anyone who automatically thinks of cigarette-smoking men with alarming cases of builder’s bum is quite mistaken. That is because Dremel also has a very refined series of hobby tools, with which the global brand is gearing itself towards creatively inclined middle-aged women. A very important tool from this series is the surprisingly versatile Stylus, along with other items such as a refined Engraver and a supremely user-friendly Gluegun.

For this range of hobby tools, TCC first developed a logo and a set of four packagings that, along with a sense of ‘hobby’ and creativity, had to radiate an image of quality and exclusivity, and above all had to appeal to women. We were able to emphasize this subtly by means of the images we chose, supplementing the house style with pastel colours and by using creative cut-and-paste elements. We then translated this same look and feel into a brochure and a number of advertisements designed to appeal to the imagination of the target group. More on that later…